ABOUT THIS PROJECT
When James was first hired by World Vision, they had almost no Internet presence whatsoever. The organisation was very adept at advertising through television, radio, telemarketing and direct mail, but they were never able to leverage the power and cost effectiveness of their website.
James began by evaluating and analysing their various business processes in order to develop a plan that would be able to integrate with the strategic business units within the company. The challenge was to develop the online marketing unit in a way that did not draw revenue away from the traditional marketing channels, but rather enhanced those channels whilst creating a new channel.
Working with the various department heads and management teams, James was able to provide on-line solutions which enhanced traditional marketing efforts and increased response rates and charitable giving.
With this success James focused on developing the World Vision online brand. While working with the newest of technologies a new website was developed that allowed visitors to learn more about the wonderful work of World Vision and provided a compelling story to allow visitors to make online donations and sponsor a child living in a developing nation through a secure online portal.
At the time the website pioneered a new standard for online donations and online revenues went from a few hundred dollars per month to hundred of thousands of dollars per month.
Skills used
- Web Design & Interface
- Web Traffic Analytics (Google, Webtrends)
- SEO & PPC Marketing
- Rich Media Development
- Social Media Marketing
- Audio / Video Editing
- Usability Testing
- User Experience Design
Languages used
- CSS
- XHTML
- XML
- PHP
- JavaScript
- JQuery
- Ajax
- ActionScript
Applications used
- Adobe Dreamweaver
- Adobe Photoshop
- Adobe Flash
- Adobe Illustrator
- Adobe Premier
- MS SharePoint 2007
- Web CEO
