About this project
This was a national campaign for Nissan Canada. Here we created a website in support of a national campaign designed to increase awareness for the Nissan XTerra. The WinXTerra campaign was in both French and English and included advertising on Television and Newspapers.
Results
The advertising campaign which lasted 5 weeks generated 35,000 new sales leads for Nissan Canada. Nearly 50% (17,000) leads were generated by the refer-a-friend feature on the website.
This campaign was a great success for Nissan and also generated a large permission based (opt-in) database of potential car buyers who wanted to receive information from Nissan Canada.
