About this project
This site was created to build a relationship between Hershey’s Canada and their customers. The site included weekly contests, recipes, games, and a weekly scratch and win ticket which could be scratched online. The scratch and win ticket was created using flash technology. Site subscribers could earn extra tickets by referring friends to the site. Each ticket could be redeemed for products purchased through local retailers, or also ringtone downloads, screensavers, etc.
Subscribers were also encouraged to send in their favourite Hershey’s moment. These stories with pictures would appear on the site.
