About this project
This project was one of several carried out for Proctor & Gamble (Canada) to promote their hair care products. The goal of this campaign was to generate a request for a Free Product Sample. The potential client would complete a short on-line survey which provided P&G with demographic data and the permission to send further product samples.
The site received over 30,000 requests for samples and post campaign analysis revealed that over 50% of respondents purchased the product through regular distribution channels.
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